WIIT is a college radio station located at the Illinois Institute of Technology. Here at WIIT we offer a variety of programs. Each show is hosted by a volunteer DJ. Each show also carries it’s own theme and genre of music. DJ’s are encouraged to express themselves creatively on air, and through their music. This creativity is what differentiates WIIT from a commercial Radio Station. While carefully balancing professional attitudes with ingenuity, our DJ’s offer a fresh sound, that doesn’t come off as forced or commercialized. Because our listeners know that we play our shows from the heart and not from the pocket, we have a very dedicated listenership. Also, since we are not a commercial radio station, our music selection is not governed by trying to keep a specific demographic. This allows us to represent musical selections from across the board. By allowing ourselves to play a variety of music, we actually increase our market share by offering material that is not on the top 40 rotation. Instead of catering to one particular genre of music, and having one particular group of listeners, we have something for everyone. From Classical to modern, and everything in between, WIIT offers variety.